Without a doubt, this brand is the reason I got into advertising. I remember seeing Harley ads and always being insanely inspired and jealous of the words because they transcended advertising and spoke on a higher level.
I had the great fortune of working on the brand for five years. During this time I created award-winning work on a variety of projects from national brand campaigns to multi-cultural initiatives to a billboard with a smoke machine imbedded under the rear tire to replicate a burnout.
Perhaps my proudest moment though was convincing the client they should simply put their logo on the bloodied canvas of the UFC long before mixed martial arts became mainstream.